Price monitoring: how it works and why
Automated price monitoring in online stores allows suppliers to regularly receive information on retailers’ price offers for products and respond promptly to fluctuations, preventing the market from “toppling” like a domino.
Official distributors, importers, and manufacturers face the need to regularly monitor prices to identify unscrupulous sellers and consider how to combat dumping.
Every company has its own ways of influence — from increasing wholesale prices to completely stopping shipments and cooperation. A systematic approach to tracking prices in online stores allows you to make decisions not based on emotions, but on collected data and the results of price analysis and price history. In a highly competitive market, reactions to any change do not take long, so it’s important to know who was the first initiator and who followed the market later. Ensuring compliance with MAP (Minimum Advertised Price) can become a real challenge for company employees if data is collected manually. Such routine work often takes time away from sales managers, distracting them from the key task — increasing company profit and personal compensation — and leads to missed KPIs and burnout.
Effective anti-dumping efforts are possible only with a systematic approach and automation of the collection and processing of monitoring data. PriceCop enables you not only to have complete information about known sellers, but also to discover previously unknown ones. Fixing dumping with PriceCop can trigger screenshots of product pages with deviations from MAP, allows aggregation of data to understand what happened in the evenings and on weekends (24/7/365), and also launch automated scenarios with Email and SMS messages to specified recipients.
Over 10 years of experience across industries allow our team to adapt monitoring to any market conditions.