Brand protection: price monitoring, analogue analysis and positioning management

When interacting with your product, the customer gains an experience. Whether it is good or bad depends on you. These interactions between customers and your business define your brand. The main challenge is that managing your brand requires continuous effort.

To effectively manage your brand, you must identify the aspects under your control, such as its name, marketing methods, pricing, and customer service. If all these factors work toward a single goal and are properly aligned, customers will develop a positive perception of your company.

Now, let’s focus on additional but equally important brand management strategies — price monitoring, market positioning, and competitor analysis.

Content List

Market Positioning Control
Product Comparison
Price Management
Final Thoughts

Market Positioning Control

Market positioning refers to the price set by the manufacturer or supplier for a product. For customers, price is a key purchasing factor—it is always taken into account. By controlling this parameter, you can influence how customers perceive your brand.

It is crucial to identify which market sellers initiate price changes, thereby disrupting the brand’s market position. This helps determine the leader whom other retailers follow when adjusting their prices. Once you identify the disruptor, managing positioning becomes significantly easier.

Product Comparison

Competition proves that a product is in demand. However, it also reduces profit per sale. It often leads to price wars, and in some cases, bankruptcy.

By conducting a comparative product analysis, suppliers can correctly position their products. Product comparison is essential for:

Analytics: Quickly understanding where your brand stands in the market.
Pricing: Managing prices effectively to prevent customer migration to competitors.
Optimization: Developing an effective promotional strategy based on gathered insights.

These steps allow managers to learn more about their competitors, particularly how they approach selling similar products. The biggest advantage of such analysis is competitor price monitoring, which helps increase revenue while maintaining customer loyalty.

Price Management

With the increasing integration of the internet into our daily lives, the way customers interact with products has changed. Previously, the store where the purchase was made mattered most to customers. Now, it’s all about the product itself. While this shift has benefits, it also presents challenges. Before making a purchase, customers typically take the following steps:

Select a product—sometimes after reading reviews or watching videos.
Check customer feedback.
Compare multiple products based on the gathered information.
Ask friends for recommendations (optional).
Look for a store where they can purchase the product.

A brand can offer competitive pricing, top-tier customer service, a solid reputation, and positive reviews. These factors shape how consumers perceive a company.

This is especially important for suppliers and manufacturers who sell products not only through retailers but also via their own distribution channels.

Flexible pricing strategies help businesses stay afloat in highly competitive markets. This approach enables companies to compare their products with similar offerings and determine the optimal price. Additionally, it helps businesses decide whether to raise prices when there are no direct competitors.

To develop an effective pricing strategy, businesses must use the right tools—handling this task manually without errors is virtually impossible.

Final Thoughts

No matter how much you try, you cannot fully control how others perceive your brand. However, you can influence key processes. By monitoring your market position, you can promptly identify violators and take action. Product comparison helps assess where your products stand in the market. Effective price management enables you to sell more and increase profits.