An unpopular view of competition.

We live in an era of absolute oversaturation. There are so many products in the world that it is impossible to use or consume them all. Overproduction has reached incredible levels.

So how can a business avoid getting lost in this vast diversity and variability?

But what if we look at this situation from a different angle? We know that there are currently around 8 billion people on Earth. Yet, no two individuals are exactly alike.

A tree has thousands of leaves and flowers, and each one is unique. Nature is distinctive in every one of its manifestations. So why do people strive to be like each other?

Businesses copy development strategies as if using a template. But does this help? Not really… Because the products that become in demand and popular are the special ones, the unique offerings.

And if you offer something that sets you apart in the market, will you have competitors? No, and once again, no. Because there is something beyond calculations, strategies, and formulas. Something that drives people to buy from you specifically and recommend you to others. That invisible factor that cannot be calculated—it can only be felt.

And one more thing: try to see every competitor as a friend, colleague, or even a teacher. Who else can so clearly highlight your strengths and weaknesses, motivate you, and push you forward if not your competitors?

Look at them as co-players in this game called “business.” Like you, they are moving forward in search of success. Sometimes, competitors can be even greater sources of learning. Observing their actions, analyzing their strategies, and studying their successes and failures can provide invaluable lessons for your own growth.

Moreover, a friendly and tolerant attitude helps reduce tension in the business environment.

Relationships built on mutual respect and collaboration can bring far greater benefits than hostility and conflict. Sometimes, you may even find opportunities for cooperation or partnerships with those you once considered only competitors.

Seeing competitors not just as rivals but as potential allies and a source of valuable lessons is the key to developing successful and mutually beneficial interactions in the business world.