Impact of online shop prices on traffic and search engine positions

Sooner or later, anyone can face a negative factor such as a drop in website traffic. When this happens, it’s time to think about the potential causes and find a way to resolve them.

The culprits behind a decline in website traffic may include:

• search engine filters;
• seasonality;
• ending your site promotion efforts;
• new competitors appearing, and more.

Search engines track user behavior in online stores in various ways. They take into account many factors, including the depth of page views and the number of pages visited, and record specific actions (such as filling out forms, adding items to a cart, etc.). All these parameters clearly shape how search engines perceive a particular resource.

Let’s model a scenario: a person searches for the information they need, opens the first website, and immediately—literally on the very first page—finds what they were looking for and closes the tab. The search engine collecting data on user behavior registers this as a bounce. Situations like this occur frequently, the bounce rate increases, and the site is deemed irrelevant. As a result, it drops in the rankings. In the context of online stores, a user might open multiple tabs to compare prices, find a suitable offer, then close the rest. To avoid having your store among the tabs that get closed, you need to pay proper attention to pricing.

To ensure your prices remain competitive, you need to conduct a competitor price monitoring. Doing this manually can be time-consuming. Moreover, by the time you collect all the prices, they may have already changed. An effective solution is automated monitoring. PriceCop automatically and quickly collects competitor pricing and product information. You receive the data in the form of reports, allowing you to set your own prices based on that information. With competitive prices, your products will be in higher demand, which will lead to increased site traffic.

Want to maintain high traffic for your store? Fill out the form below, and we’ll take steps to boost your site’s traffic.