SMS notification from PriceCop: “Yellow card” for violators of the RRC Author: PriceCop Wednesday February 4th, 2026 • Category: Blog • Updated: Sunday February 8th, 2026 “Effective price control rests on two pillars: speed of reaction and depth of analysis. Only the combination of instant notifications with detailed reports creates a transparent sales culture.” In the world of modern retail, the speed of reaction to price policy violations determines the safety of your profit. However, true efficiency is achieved not just through speed, but through consistency. PriceCop service offers a hybrid communication model: an instant SMS warning for rapid correction and a detailed Email report for strategic analysis. Table of Contents How SMS and Email work in tandem Professionalism and Transparency: Supplier Alpha-name Why SMS is a necessary first step? Smart automation and technical settings Economic Benefit: Synergy instead of routine Conclusion: The Philosophy of the ‘Yellow Card’ and the ‘Protocol’ How SMS and Email work in tandem We view these channels not as competitors, but as an ideal team where each has its own role: SMS notification is the “rapid response.” It is sent to the store manager’s active work number. It is an ideal tool for correcting technical errors or accidental dumping “here and now.” Email report is the “evidence base.” Following the prompt signal, a comprehensive report arrives in the inbox: a full list of products, screenshots, violation history, and price dynamics. This is material for serious negotiations and management decision-making. Professionalism and Transparency: Supplier Alpha-name When a violator receives an SMS, they must clearly understand who it is from. Using an Alpha-name (Sender ID) allows the store to identify the message not as spam, but as an official communication from a partner or brand. Such communication carries weight and emphasizes that the manufacturer keeps a finger on the market’s pulse. Why SMS is a necessary first step? The cause of dumping is often not malicious intent, but simple mistakes that are important to eliminate before the market starts a chain reaction of price reductions: Technical glitches during price list updates. A manager forgot to remove a promotional price. The store’s automatic parsers erroneously “pulled” the price of a dumping competitor. An SMS signal allows the situation to be settled in minutes, preserving margins for all participants in the chain. Smart automation and technical settings The PriceCop system analyzes data throughout the day. As soon as dumping exceeds a set threshold, the notification mechanism is triggered. We have made this process as ethical as possible: Work Schedule: SMS are sent only during business hours to respect the boundaries of professional communication. Spam Protection: You set the timeout yourself (for example, one message per day). Even if a store violates prices on 20 items, they will receive one concise signal. Personalization: The SMS can include the store’s domain name and a short link to the current price list for quick verification. Economic Benefit: Synergy instead of routine Automating this “bundle” (SMS + Email) is significantly more cost-effective than manual work. While your manager would spend hours on dozens of calls, PriceCop: Instantly signals the problem via SMS. Automatically prepares and sends a detailed report to the email. Frees up the specialist’s time for analytics and brand development. Conclusion: The Philosophy of the “Yellow Card” and the “Protocol” SMS notification in PriceCop is like a “yellow card” in football. It is the referee’s quick whistle signaling a rule violation without stopping the game. And the Email report is the “match protocol,” where all details are recorded for further review. Together, they create a system where every brand partner feels responsibility and respect for the established rules of the game. Ready to implement a professional standard of price control? Set up automatic SMS notifications in the PriceCop G.Dashboard or contact our support for assistance.