Email notifications about dumping

Email notifications about dumping are an opportunity for distributors and vendors to automate sending emails to the responsible employees in online stores when dumping is detected. Once data collection is complete, each dumping store receives an individual report listing the monitored items for which deviations from the RRP have been recorded.

Content List

• Organizing notifications
• Contents of dumping emails
• Email delivery analysis
• The formula for results

You don’t need extraordinary math skills to calculate how much time automatic price monitoring saves. To optimize the time of the company’s employees responsible for monitoring the RRP as much as possible, you need to implement a comprehensive approach — monitoring + notifications sent to violators. This solution helps free people from unpleasant emotional correspondence and oral negotiations, which negatively affect productivity, KPI performance, and lead to burnout.

Organizing notifications

After deciding to implement automatic dumping notifications using the PriceCop service, there are a few organizational points to consider.

• Prepare a list of email addresses of online stores for mailing.

• Create notification templates.

For the initial mailing to the contact emails of online stores in the monitoring — informational notifications about the start of RRP/RIC monitoring, the need to analyze prices according to the price list, and adherence to dealer agreements.

System notifications when dumping is detected, sent according to the monitoring schedules approved with the client.

• Choose the sender address — a corporate email, to which replies will be received and processed by the supplier’s responsible employee (for example, price@company.com).
• Configuration and setup on the PriceCop side.

Contents of dumping emails

The main data contained in emails about dumping includes:

• 1 — The customer’s company logo in their corporate style.
• 2 — Contact information.
• 3 — Notification text based on a template agreed upon with the client (a set of templates is available for PriceCop customers).
• 4 — An individual report for each store, listing the items in dumping. The codes and names of these items are the store’s own, making them familiar. The report is available for viewing and downloading.
• 5 — The name of the store to which the email is addressed.
• 6 — Screenshots of dumping facts taken from product pages, showing the store’s and supplier’s product prices.
• 7 — A link to the current price list (e.g., a price list in a Google spreadsheet or an XML price list), allowing the store to open it and update prices.

Email delivery analysis

— The bullet has been fired — the problem is on your side!

In 2015, the PriceCop system introduced the ability to automatically notify violators about detected dumping in online stores. The PriceCop team and our clients faced a problem — not all emails sent were delivered to the final recipients.

Meanwhile, the distributor’s responsible employees were waiting for responses from each online store, but some of the dumping emails simply weren’t delivered, and no one — neither the sender nor the recipient (the online store) — was aware of it.

In 2016, API integration with the eSputnik mailing service was carried out, and the ability to load message delivery statuses was implemented, significantly improving the overall situation.

eSputnik is the email service through which email notifications are sent to online stores when price deviations are detected. The service has stood the test of time and provides impeccable, high-quality performance.

Here is an example showing the delivery statuses for each recipient’s email address.

The analysis provides an understanding of who is receiving the emails, who’s getting them in “Spam,” who is reading them, and who clicked “Unsubscribe.” Using this information, the distributor knows for sure that the important message has reached its recipient. And if the store did not receive the email for any of the reasons mentioned above, this summary allows you to optimize the process of information exchange with partners: review the statuses in the summary → identify the reason if there is a delivery problem → interact with the online store → resolve the issue.

PriceCop provides export reports upon client request or according to an approved schedule (by default, a weekly email delivery summary). The frequency depends on the need.

The formula for results

Automatic monitoring + Dumping email notifications + Delivery status export = effective online price control.

This approach:

• 1. Solved the issue of email delivery and reading.
• 2. Gave PriceCop clients the ability to keep the overall situation under control.
• 3. Improved the overall effectiveness of monitoring.
• 4. Raised the level of PriceCop’s customer service.
• 5. Increased customer loyalty through reporting on the results of the work.
• 6. Helped company employees fulfill their core tasks and KPIs without burnout or negative emotions.