Fighting for 1 UAH.

Price-listing platforms are one of the primary sources of traffic and sales for many online stores, second only to search engines. This is no surprise, because customers arriving from price aggregators are already highly prepared to make a purchase — they know what they want, and they find your offer appealing.

Of course, not every visitor from a product catalog becomes a real customer. Some may be dissatisfied with payment and delivery terms, site design, poor usability, or other factors that affect their decision. Still, the percentage of visitors who convert into customers is quite high, and the transaction rate is often among the highest compared to other traffic sources.

But for users to click on your online store and place orders, the product must catch their interest, and in this situation, every cent matters.

Potential customers see all the offers from different stores on one page and make their choice based on price and store rating. You can only influence your store’s rating with the quality of your service. But it’s difficult to manually keep prices competitive.

If you carry out automatic price monitoring for products on price-listing platforms and set prices based, for example, on the lowest price on Hotline.ua, you can attract significantly more traffic and increase sales because users will click on those offers more often. The price affects a store’s position in the results, and customers can sort items by price; thus, the most attractive offer rises to the top. There is also a behavioral factor: potential buyers click through to your site when they find the offer that best suits their purchasing needs. Hence, even a 1 ₴ difference can be critical.