Blog How price monitoring helps improve user experience Author: PriceCop • Thursday June 12th, 2025 • 4 min User experience (UX) is one of the key success factors for an online store. Shoppers expect intuitive navigation, quality service, and fair pricing. If the price doesn’t meet expectations, even the most perfectly designed site won’t retain customers. Read more
Blog What is pricing policy and why is it important to optimize it? Author: PriceCop • Thursday June 12th, 2025 • 4 min “Price is the only element of marketing that generates revenue. Everything else is a cost.” — Philip Kotler, marketing professor Read more
Blog Pricing: key strategies and the impact of price monitoring Author: PriceCop • Thursday June 12th, 2025 • 6 min “Pricing is the art of managing the perception of value, not just setting numbers.” — Hermann Simon, strategic management expert, author of “Price Management for Profit” Read more
Blog Dynamic pricing: how technology is changing the marketplace Author: PriceCop • Thursday April 24th, 2025 • 8 min “Dynamic pricing isn’t just a technology. It’s a way to make business smarter, faster, and closer to the customer.” — Harvard Business Review, article “Pricing in the Age of AI” (2022) Read more
Blog Pricing Mistakes: What You Need to Know and How to Avoid Them Author: PriceCop • Monday April 21st, 2025 • 9 min “Price is a powerful tool, but misusing it can destroy a business.” — Michael Porter Read more
Blog Key price monitoring metrics: what to look out for? Author: PriceCop • Thursday March 27th, 2025 • 6 min Price monitoring is not just data collection; it’s a tool that helps businesses predict trends, optimize profitability, and build strategic advantages. Read more
Blog More products – more sales? How to manage assortment density in a shop Author: PriceCop • Wednesday March 19th, 2025 • 12 min “In retail, it’s not enough just to offer a product — it’s important to create an environment where it sells as effectively as possible.” — Philip Kotler, marketing expert Read more
Blog Trends in pricing: how to stay competitive? Author: PriceCop • Tuesday March 11th, 2025 • 11 min «In the conditions of the digital economy, a pricing strategy is not just a sales mechanism but a key tool for managing competitiveness.» Read more
Blog Top 7 reasons to implement price monitoring into your sales strategy Author: PriceCop • Monday March 3rd, 2025 • 7 min “If you do not know at what prices your competitors sell, you are giving them your profit.” — Jonathan Lawrence, pricing expert Read more
Blog Protection against dumping: how suppliers and online shops can avoid price wars Author: PriceCop • Monday February 24th, 2025 • 8 min “Dumping is an economic strategy that appears attractive in the short term but ultimately leads to the destruction of the price balance and reduced profits for all market participants.” Read more
Blog API PriceCop Author: PriceCop • Wednesday April 29th, 2020 • 1 min API is an interface that allows you to remotely control any software (service) using a special set of commands (functions). Read more
Blog Email notifications about dumping Author: PriceCop • Friday March 6th, 2020 • 5 min Email notifications about dumping are an opportunity for distributors and vendors to automate sending emails to the responsible employees in online stores when dumping is detected. Once data collection is complete, each dumping store receives an individual report listing the monitored items for which deviations from the RRP have been recorded. Read more
Blog Screenshots of dumping. How does automation help? Author: PriceCop • Friday February 21st, 2020 • 5 min Dumping screenshots are images obtained during price monitoring, which precisely show the information displayed on the online store’s website at the time of data collection. Recipients see these screenshots in emails sent out when dumping is detected. Read more
Blog Telegram-bot PriceCop Author: PriceCop • Friday February 7th, 2020 • 2 min In the summer of 2019, PriceCop received a request from a client we have been working with since 2016 — a large company selling household appliances both online and offline. Goal: avoid the domino effect. Task: promptly notify about any price reductions by a monitored store. Read more
Blog Hotline price monitoring: Advantages and disadvantages Author: PriceCop • Friday January 31st, 2020 • 9 min Prices have a key influence on product purchases. Therefore, it’s important to understand the value of price monitoring, as a price that’s too low leads to lost profits, while a price that’s too high limits the number of buyers. Read more
Blog Price monitoring in the Internet Author: PriceCop • Wednesday July 24th, 2019 • 6 min Monitoring of prices on the Internet is the search and information gathering on prices of products in the competitors ‘ stores. Monitoring of competitors ‘ prices is a must for the formation of pricing strategies in the store. It is important that your price was on the market, otherwise a large portion of potential customers […] Read more
Blog Fighting for 1 UAH. Author: PriceCop • Saturday July 20th, 2019 • 2 min Price-listing platforms are one of the primary sources of traffic and sales for many online stores, second only to search engines. This is no surprise, because customers arriving from price aggregators are already highly prepared to make a purchase — they know what they want, and they find your offer appealing. Read more
Blog Why are online retailers dumping? Author: PriceCop • Wednesday May 29th, 2019 • 6 min The seemingly simple answer to the question, “Why do online stores engage in dumping?” is “to sell!” Read more
Blog Who is illegally using trade marks? Author: PriceCop • Tuesday May 28th, 2019 • 4 min Would you be happy if someone used your photo—your face—on their website without your knowledge, added your first and last name, and in the process, damaged your reputation? Read more
Blog Case #2: How we increased the number of sales by 254% for a supplier of climate technology (air conditioners) Author: PriceCop • Monday April 8th, 2019 • 1 min The company approached us with the following situation: there was a lot of dumping, and the client did not know how many stores carried its brand. Furthermore, the client worked with stores only through dealers. Read more
Blog Case #1: How we increased sales by 300% for an underfloor heating supplier Author: PriceCop • Monday April 8th, 2019 • 2 min A client came to us (a supplier with its own store, a leader in its segment, with 5 brands in its portfolio) facing a major problem—widespread dumping by stores. For example, out of 150 stores, 88 were dumping. The sales department had no orders because most customers were buying products at dumping prices in other […] Read more
Blog Online price list in Google tables Author: PriceCop • Saturday April 6th, 2019 • 4 min The fastest and quite convenient way to create an accessible online price list is through Google Sheets. Read more
Blog Tools to stimulate partner sales Author: PriceCop • Friday December 7th, 2018 • 4 min Large manufacturers typically use several sales channels, such as retail, online, and distributors. Each channel brings its own revenue, but the bulk of sales usually come from dealers and distributors. Read more
Blog Recommendations on conducting market monitoring Author: PriceCop • Thursday December 6th, 2018 • 6 min Market monitoring is needed to find new niches for development, identify the most attractive target market, and gain a deeper understanding of your target audience. Note that you should conduct an analysis not only before you start operations but also throughout the process. Read more
Blog Sales models for the manufacturer: what are they and which one is best for your situation Author: PriceCop • Wednesday November 28th, 2018 • 4 min As traditional retail is dying and online sales in the retail sector are growing, manufacturers are scrambling to find new sales models. Moreover, they want to achieve better distribution results. Read more
Blog How long are the classic producers left before they are completely extinct? Author: PriceCop • Monday November 19th, 2018 • 4 min In an environment where market competition is fierce and new players emerge daily, it’s challenging even for seasoned manufacturers to stay afloat. Read more
Blog How can a supplier increase sales? Author: PriceCop • Monday November 5th, 2018 • 5 min Lower Costs, Higher Sales No one wants to be an outsider in their niche. Increasing sales volume is a top priority for any company. Read more
Blog Impact of online shop prices on traffic and search engine positions Author: PriceCop • Tuesday March 27th, 2018 • 2 min Sooner or later, anyone can face a negative factor such as a drop in website traffic. When this happens, it’s time to think about the potential causes and find a way to resolve them. Read more
Blog Proven pricing methods for e-commerce Author: PriceCop • Thursday March 22nd, 2018 • 3 min No matter if you offer the best product in the world—if you don’t have a clear pricing strategy, you are destined to fail. This process plays a key role in defining a brand’s offering for its customers. Read more
Blog Pricing – focus on what’s important Author: PriceCop • Thursday March 15th, 2018 • 2 min Over the last 20 years, even large and successful companies have realized the power of proper pricing. A well-developed strategy is the quickest, most effective weapon for managers to increase profits and boost enterprise performance. Read more
Blog 7 benefits of price monitoring to grow your business Author: PriceCop • Tuesday March 13th, 2018 • 4 min Online marketers and retail enterprises face a crucial task: price intelligence. The online market continues to grow steadily. For instance, online retail sales already exceed brick-and-mortar sales of bricks and mortar supplies. Between 2014 and 2016, the online segment grew by 27%, while sales of actual bricks and mortar declined. Read more
Blog Competitor price analysis in 4 steps Author: PriceCop • Friday March 9th, 2018 • 3 min Price competition today is tougher than ever. It’s driven by the explosive growth of online retail, which attracts more and more customers. The transparency of e-commerce makes it easy for customers to find the lowest price or the best deal for any product. Read more
Blog Buying or creating parser software price: which is better? Author: PriceCop • Tuesday March 6th, 2018 • 2 min Whether you want to buy a price parser or develop one yourself, you need to understand what tasks it should solve and what goal you aim to achieve. Such analysis should be an integral part of your business. Read more
Blog Brand protection: price monitoring, market positioning, analogue analysis Author: PriceCop • Thursday March 1st, 2018 • 3 min When interacting with your product, the customer gains an experience. Whether it is good or bad depends on you. These interactions between customers and your business define your brand. The main challenge is that managing your brand requires continuous effort. Read more
Blog Creating your own price parser: pros and cons Author: PriceCop • Tuesday February 27th, 2018 • 4 min Many companies neglect expert assistance and decide to develop necessary products on their own, such as a CRM system. However, some immediately opt for a ready-made solution. Which approach is better: building from scratch or using an existing product? This article will help you figure it out. Read more
Blog 7 effective ways to fight dumping Author: PriceCop • Thursday February 15th, 2018 • 6 min Business owners often exhibit a strange contradiction: they are quick to offer discounts but completely unwilling to raise prices. Read more
Blog Retail price monitoring: how to leave your competitors behind? Author: PriceCop • Tuesday February 13th, 2018 • 3 min Recently, market competition has made pricing strategies significantly more complex. As companies realize that consumers are spending less, they shift their focus toward positioning and pricing policies. Read more
Blog Monitoring competitors’ prices: 10 effective techniques Author: PriceCop • Saturday February 10th, 2018 • 4 min The growth of e-commerce continues to intensify competition. Every day, at least one new online store opens, competitors implement new technologies and strategies, and buyers gain more options, making them increasingly demanding. Read more
Blog Market monitoring: 5 ways to get ahead of the competition Author: PriceCop • Tuesday February 6th, 2018 • 4 min The competitor monitoring strategy consists of five main elements. Each of them plays an important role in identifying competitive advantages, potential markets where your product is not yet represented, and in building an effective business strategy. Read more
Blog PriceCop Serial Number Service: no need for control purchases Author: PriceCop • Tuesday February 6th, 2018 • 2 min Test purchases? Why? Real customers will provide the information! Read more
Blog Price monitoring: what should be taken into account when pricing new products? Author: PriceCop • Tuesday January 30th, 2018 • 2 min If you want to add a new product or service, the most challenging step is likely the pricing process. There are many pricing strategies, but none that fit all types of products. Price is a complex indicator that constantly changes and depends on numerous factors. Read more
Blog Analysing competitor prices: setting the optimal price for maximum profitability Author: PriceCop • Thursday January 25th, 2018 • 2 min Every business owner’s goal is to increase annual revenue with maximum profitability. One of the best ways to achieve this is by using an optimal pricing strategy tailored specifically to your business. However, setting optimal prices can be quite challenging due to different market conditions. Read more
Blog An unpopular view of competition. Author: PriceCop • Thursday October 19th, 2017 • 2 min We live in an era of absolute oversaturation. There are so many products in the world that it is impossible to use or consume them all. Overproduction has reached incredible levels. Read more
Blog What is the usefulness of price monitoring for brands? Author: PriceCop • Tuesday October 17th, 2017 • 4 min Competition in the market is growing, making it increasingly difficult for brands to maintain their positions. Constantly changing prices, discounts, promotions, and new players make the market unpredictable. In such conditions, price monitoring is not just a useful tool but a necessity. It helps brands stay aware of market changes, respond in a timely manner, […] Read more
Blog Does competition really exist? Author: PriceCop • Thursday October 12th, 2017 • 3 min Business and economics tell us that competition is a real factor that cannot be ignored. It drives businesses to seek innovations, improve product and service quality, lower prices, and enhance customer service to attract attention. Read more
Blog Increasing competitiveness can be a key challenge for businesses of all sizes Author: PriceCop • Wednesday October 11th, 2017 • 4 min In today’s world, the market is becoming increasingly saturated, and competition is getting tougher. To not only stay afloat but also secure a strong position, it is essential to take a comprehensive approach. Competitiveness is not just about price or quality but also about the ability to spot market trends, adapt to changes, and build […] Read more
Blog Team as the key to success: why the microclimate is more important than it seems Author: PriceCop • Wednesday October 11th, 2017 • 3 min “It is important to remember that a team’s success depends not only on a leader’s ability to assign tasks but also on their trust in employees and support in unlocking their potential.” Read more
Blog Upsell: how to increase revenue without attracting new customers Author: PriceCop • Wednesday October 11th, 2017 • 4 min Upselling is a powerful marketing strategy that increases revenue by offering customers a more expensive or feature-rich product compared to the one they originally considered. A well-executed upsell not only raises the average transaction value but also enhances the customer experience, helping buyers get a higher-quality or more useful solution for their needs. Read more
Blog When competitors cut prices or how to avoid a price war Author: PriceCop • Tuesday October 10th, 2017 • 4 min Any market has players who use pricing as a competitive tool by lowering prices below the market average to attract customers. Read more
Blog Analysing competitors’ prices and products Author: PriceCop • Tuesday October 3rd, 2017 • 3 min In the pricing process, demand determines the upper price limit, while costs determine the lower limit. However, the actual average price is shaped by competitor pricing and overall market conditions. This is why it is crucial to regularly conduct competitor price analysis and assess not only their pricing but also product quality. Read more
Blog Increasing sales by monitoring and analysing competitors Author: PriceCop • Friday September 29th, 2017 • 4 min Competition is a marketing war, and winning it is impossible without studying your rivals and keeping track of their actions. To boost sales of your products or services, you need to understand who your competitors are, which target audience they focus on, what their pricing strategy is, and how they market their products. In simple […] Read more
Blog Monitoring is… Author: PriceCop • Tuesday September 26th, 2017 • 3 min In modern business, monitoring is not just a tool but a strategic necessity. Continuous or periodic tracking of market data allows companies to analyze trends, study competitors, and adjust their strategies in real time. Thanks to monitoring, businesses can adapt to changes and find new growth opportunities. Read more
Blog Monitoring competitors – ways of monitoring Author: PriceCop • Tuesday September 19th, 2017 • 3 min “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” — Sun Tzu Competitor monitoring is a strategic process of gathering, processing, and analyzing data about competitors’ activities. It helps businesses not only track market changes but also identify new growth opportunities, refine marketing strategies, and strengthen […] Read more
Blog Control of pricing in retail trade Author: PriceCop • Thursday September 7th, 2017 • 4 min “Price is what you pay. Value is what you get.” — Warren Buffett Once a product or service price has been tested in the market, it is crucial to conduct a thorough analysis. Understanding how consumers react to the set price, what factors influence their purchasing decisions, and how competitors position their pricing strategy can […] Read more
Blog Why Studying Competitor Prices is Key to Effective Pricing Strategy Author: PriceCop • Tuesday September 5th, 2017 • 5 min “Price should reflect value, not just cover costs.” — Philip Kotler In a highly competitive market, companies must do more than just set prices—they need to build a long-term pricing strategy. This requires understanding competitor behavior, their pricing methods, and how customers respond to different pricing models. Price is not just a number; it is […] Read more
Blog Why retailers need to track market positioning violations Author: PriceCop • Thursday August 17th, 2017 • 4 min “Price is more than just a number. It’s the language a brand uses to communicate with its customers.” — Simon Sinek In modern retail, recommended retail positioning (RRP) is often compromised, and in most cases, it’s the retailers themselves who violate it. Some do it intentionally to boost sales or clear out stock, while others […] Read more
Blog How can manufacturers fight dumping of their goods in retail chains? Author: PriceCop • Saturday July 29th, 2017 • 3 min “Stable pricing is the foundation of brand trust and the key to long-term success.” — Warren Buffett According to statistical data, around 20% of retailers regularly violate the supplier’s pricing recommendations, reducing product prices by 1-15%. This is due to fierce competition in eCommerce, where stores attempt to attract customers by offering the lowest prices. Read more