{"id":985,"date":"2019-04-08T12:00:25","date_gmt":"2019-04-08T09:00:25","guid":{"rendered":"https:\/\/pricecop.net\/?p=985"},"modified":"2025-03-12T20:32:47","modified_gmt":"2025-03-12T17:32:47","slug":"case-1","status":"publish","type":"post","link":"https:\/\/pricecop.net\/en\/blog\/case-1\/","title":{"rendered":"Case #1: How we increased sales by 300% for an underfloor heating supplier"},"content":{"rendered":"<p><\/p>\n<p>A client came to us (a supplier with its own store, a leader in its segment, with 5 brands in its portfolio) facing a major problem\u2014widespread dumping by stores. For example, <strong>out of 150<\/strong> stores, <strong>88 were dumping<\/strong>. The sales department had no orders because most customers were buying products at dumping prices in other online stores.<\/p>\n<p> <!--more--> <\/p>\n<p>The client essentially had no idea which stores carried its products. Additionally, 5 sales managers were handling \u201cdumping\u201d issues.<\/p>\n<h2>What We Did<\/h2>\n<p>Our task was to develop a strategy for dealing with dumping. First, we appointed a single person responsible for handling dumping. We also needed to update the agreement with dealers, or more accurately, re-sign it.<\/p>\n<p>Then we tackled the main challenge\u2014combating dumping using PriceCop\u2019s automated tools:<\/p>\n<ul>\n<li>Identified stores carrying the company\u2019s products.<\/li>\n<li>Set up a mailing with a warning about the upcoming monitoring and included the current price list.<\/li>\n<li>Sent notifications about dumping, attaching screenshots.<\/li>\n<li>Managers followed up with stores by phone calls.<\/li>\n<\/ul>\n<p>Stores that took no action received an official complaint because the client holds the trademark rights.<\/p>\n<h2>Results<\/h2>\n<p>Within <strong>just one month<\/strong>, we saw significant improvements. Only 35 stores were still dumping, and we continued to work (fight) with them. <strong>Sales<\/strong> through the call center <strong>tripled<\/strong>. <strong>Sixty-five new stores<\/strong> started offering the brand\u2019s products.<\/p>\n<p>As the market gradually stabilized, new stores found it profitable to sell the company\u2019s products.<\/p>\n<p>After 2 months, 14 stores stopped selling the company\u2019s goods because they could not adhere to the recommended retail price and relied solely on dumping.<\/p>\n<p><strong>The investment<\/strong> in monitoring <strong>paid off within 2 months<\/strong>. From a financial perspective, this was an excellent outcome.<\/p>\n<h2>Bottom Line:<\/h2>\n<ul>\n<li>A <strong>300% increase in sales<\/strong> compared to the same period last year.<\/li>\n<li><strong>157.5 hours saved<\/strong> by the sales department thanks to automation: 5 managers * 1.5 hours (per day) = 7.5 (per day) * 21 workdays.<\/li>\n<li>The <strong>number<\/strong> of interested <strong>stores increased<\/strong> from 180 <strong>to 250<\/strong>: up 39%.<\/li>\n<li><strong>Dumping dropped<\/strong> from 88 stores to 24 <strong>in just 2 months: down by 73%<\/strong>.<\/li>\n<\/ul>\n<p><strong>The costs of monitoring<\/strong> proved to be a <strong>profitable investment<\/strong> for the company, ultimately <strong>generating revenue<\/strong>.<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in UA.<\/p>\n","protected":false},"author":1,"featured_media":989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/posts\/985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/comments?post=985"}],"version-history":[{"count":1,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/posts\/985\/revisions"}],"predecessor-version":[{"id":2050,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/posts\/985\/revisions\/2050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/media\/989"}],"wp:attachment":[{"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/media?parent=985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/categories?post=985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/tags?post=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}