{"id":469,"date":"2018-11-19T18:37:56","date_gmt":"2018-11-19T15:37:56","guid":{"rendered":"https:\/\/pricecop.net\/?p=469"},"modified":"2025-04-04T10:03:02","modified_gmt":"2025-04-04T07:03:02","slug":"proizvoditeljam-polnogo-vimirannja","status":"publish","type":"post","link":"https:\/\/pricecop.net\/en\/blog\/proizvoditeljam-polnogo-vimirannja\/","title":{"rendered":"How long are the classic producers left before they are completely extinct?"},"content":{"rendered":"<p><\/p>\n<p>In an environment where market competition is fierce and new players emerge daily, it\u2019s challenging even for seasoned manufacturers to stay afloat.<\/p>\n<p> <!--more--> <\/p>\n<p>The main mistake is choosing the wrong distributor. Broadly speaking, you can divide all manufacturers into several categories based on their stage of development: \u201cpure,\u201d territory-controlling, and dominant.<\/p>\n<p class=\"content-list\">Content List<\/p>\n<ul>\n<li><a href=\"#content-list-title-1\" title=\"\u201cPure\u201d Manufacturer\">\u201cPure\u201d Manufacturer<\/a><\/li>\n<li><a href=\"#content-list-title-2\" title=\"Territory Control\">Territory Control<\/a><\/li>\n<li><a href=\"#content-list-title-3\" title=\"Dominance\">Dominance<\/a><\/li>\n<li><a href=\"#content-list-title-4\" title=\"The Nuances of Choosing a Distributor\">The Nuances of Choosing a Distributor<\/a><\/li>\n<li><a href=\"#content-list-title-5\" title=\"Prospects for Manufacturers\">Prospects for Manufacturers<\/a><\/li>\n<\/ul>\n<h2 id=\"content-list-title-1\">\u201cPure\u201d Manufacturer<\/h2>\n<p>This type is practically extinct because their entire operation comes down to one thing: \u201cIt\u2019s my job to produce, and that\u2019s it.\u201d In other words, the sole purpose of these \u201cclassic manufacturers\u201d is to transfer products to the distributor as quickly as possible, with no concern for how they\u2019re sold.<\/p>\n<p>They don\u2019t even think about controlling the recommended retail price (RRP) or monitoring a competitor\u2019s updated product lines. If such a manufacturer ever wants to move to the next level, regaining control over sales will be extremely difficult.<\/p>\n<p>In this arrangement, the distributor essentially functions as a retail outlet. We\u2019re often talking about manufacturers who haven\u2019t adapted to new market conditions but still manage to hang on. They lack any major advantages, and their only viable strategy is finding distributors willing to handle their products.<\/p>\n<h2 id=\"content-list-title-2\">Territory Control<\/h2>\n<p>This type of manufacturer seems to be thinking ahead. Beyond their own profit, they\u2019re already considering how to manage their sales territory\u2014and to do so effectively, they need a reliable distributor.<\/p>\n<p>There\u2019s only one way to choose such a distributor: analyze territory coverage\u2014how successfully a competitor\u2019s related products are selling. If their business is going well, find out who their distributor is and make them an offer.<\/p>\n<blockquote><p>To analyze how a competitor\u2019s related products cover the internet, our <a href=\"\/en\/distr\/\">PriceCop monitoring system<\/a> can help.<\/p><\/blockquote>\n<h2 id=\"content-list-title-3\">Dominance<\/h2>\n<p>These manufacturers are interested in working with distributors capable of merchandising and ensuring a product lineup on store shelves.<\/p>\n<p>So, when looking for a suitable distributor, manufacturers focus mainly on how effectively the distributor can manage shelf space.<\/p>\n<p>That\u2019s all well and good, but finding such a distributor is very difficult. The market is mostly saturated with those dealing with the first two types of manufacturers\u2014\u201cpure\u201d and territory-controlling.<\/p>\n<h2 id=\"content-list-title-4\">The Nuances of Choosing a Distributor<\/h2>\n<p>Naturally, everyone wants a distributor who has worked with many giant brands. It seems solid and logical, but what actually happens?<\/p>\n<p>A manufacturer typically has a few options:<\/p>\n<ul>\n<li><strong>Distributor = financial logistics provider.<\/strong> Great, but there are caveats. It\u2019s expensive to maintain such a team. Moreover, if you leave the distributor without giant brands, you might find they aren\u2019t capable of much. In this case, it\u2019s better to look at how their general-price-list team operates.<\/li>\n<li><strong>Focal team.<\/strong> This is complex because such teams are often already formed, and no one wants to create a new one.<\/li>\n<li><strong>General price list<\/strong> with all its associated quirks.<\/li>\n<\/ul>\n<p>You can basically categorize distributors into three groups:<\/p>\n<ul>\n<li><strong>The \u201ckings.\u201d<\/strong> They were among the first to start distributing. Often, they worked with the brands that rose after the Soviet Union collapsed. Most have since become financial logistics providers.<\/li>\n<li><strong>The \u201cmoney-oriented.\u201d<\/strong> Their main interest and goal is making money. They\u2019ll sell anything as long as it pays off financially. Their biggest downside is a lack of expertise\u2014they take on anything.<\/li>\n<li><strong>The \u201cdeveloping.\u201d<\/strong> They\u2019re committed to quality work. The only thing they need is funding to grow. They can\u2019t promise rapid growth but do guarantee long-term results. These are the ones you should consider for partnership.<\/li>\n<\/ul>\n<p>If a manufacturer works with chain retail, there\u2019s only one option\u2014work directly. If it\u2019s a typical product offered by a thousand other manufacturers, you might want to reconsider your business.<\/p>\n<h2 id=\"content-list-title-5\">Prospects for Manufacturers<\/h2>\n<p>Chain retail reveals each company\u2019s prospects: whether they can conquer the market or should shut down before bigger problems arise. Over the last two years, 70% of shelf space has been allocated to 2\u20133 giant brands, which dominate nearly the entire market.<\/p>\n<p>Competition is extremely tough. Anyone who doesn\u2019t quickly establish a strong brand will likely vanish.<\/p>\n<p>Maintaining growth requires constant, accurate monitoring\u2014something you can do with <a href=\"\/en\/distr\/\">PriceCop\u2019s tools<\/a>, such as price and availability monitoring, promotions tracking, and dumping reports.<\/p>\n<p>To learn more, fill out the form below:<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in UA.<\/p>\n","protected":false},"author":1,"featured_media":532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/posts\/469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/comments?post=469"}],"version-history":[{"count":2,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/posts\/469\/revisions"}],"predecessor-version":[{"id":2165,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/posts\/469\/revisions\/2165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/media\/532"}],"wp:attachment":[{"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/media?parent=469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/categories?post=469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/tags?post=469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}