{"id":1047,"date":"2019-05-28T15:14:45","date_gmt":"2019-05-28T12:14:45","guid":{"rendered":"https:\/\/pricecop.net\/?p=1047"},"modified":"2026-02-20T13:07:43","modified_gmt":"2026-02-20T10:07:43","slug":"mon-tm","status":"publish","type":"post","link":"https:\/\/pricecop.net\/en\/blog\/mon-tm\/","title":{"rendered":"Who is illegally using trade marks?"},"content":{"rendered":"<p><\/p>\n<div class=\"player-wrapper\">\n        <a href=\"#video-section\" class=\"fake-player-link\" id=\"audioPlayerTrigger\"><\/p>\n<div class=\"player-header\">\n                [PriceCop] Brand identity theft: who is really making money off your name on the internet?<\/div>\n<div class=\"player-controls\">\n<div class=\"play-btn\"><\/div>\n<div class=\"progress-bar\">\n<div class=\"progress-fill\"><\/div>\n<\/p><\/div>\n<div class=\"volume-icon\">\n                    <svg viewBox=\"0 0 24 24\">\n                        <path d=\"M3 9v6h4l5 5V4L7 9H3zm13.5 3c0-1.77-1.02-3.29-2.5-4.03v8.05c1.48-.73 2.5-2.25 2.5-4.02zM14 3.23v2.06c2.89.86 5 3.54 5 6.71s-2.11 5.85-5 6.71v2.06c4.01-.91 7-4.49 7-8.77s-2.99-7.86-7-8.77z\"\/>\n                    <\/svg>\n                <\/div>\n<\/p><\/div>\n<p>        <\/a>\n    <\/div>\n<p>Would you be happy if someone used your photo\u2014your face\u2014on their website without your knowledge, added your first and last name, and in the process, damaged your reputation?<\/p>\n<p> <!--more--> <\/p>\n<p>And how would you feel if this were done by dozens or even hundreds of websites at once?<\/p>\n<p>Many owners of registered trademarks treat their own brands the same way\u2014as though they were personal photos (the logo) or their own names and surnames (the brand name).<\/p>\n<hr \/>\n<p> <img decoding=\"async\" class=\"size-full wp-image-1319 aligncenter lazyload\" data-src=\"https:\/\/pricecop.net\/wp-content\/uploads\/2020\/02\/tm.png\" alt=\"\" width=\"770\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/433;\" \/> <\/p>\n<hr \/>\n<p style=\"text-align: right;\"><em>What doesn\u2019t bring benefit, brings harm<\/em><\/p>\n<p class=\"content-list\">Content List<\/p>\n<ul>\n<li><a href=\"#content-list-title-1\" title=\"What does unauthorized use of a trademark lead to?\">What does unauthorized use of a trademark lead to?<\/a><\/li>\n<li><a href=\"#content-list-title-2\" title=\"Who?\">Who?<\/a><\/li>\n<li><a href=\"#content-list-title-3\" title=\"What to do?\">What to do?<\/a><\/li>\n<\/ul>\n<h2 id=\"content-list-title-1\">What does unauthorized use of a trademark lead to?<\/h2>\n<p>When you investigate in more detail who\u2019s listing products under registered trademarks without any contractual relationship with their owners or official representatives, you mostly encounter: <\/p>\n<ul>\n<li>newcomers to the market;<\/li>\n<li>small stores;<\/li>\n<li>stores selling contraband.<\/li>\n<\/ul>\n<p>And of course, most of them have no interest in the values or development goals of these brands, since their main objective is to sell\u2014after that, they don\u2019t care what happens.<\/p>\n<p>Often, this is not civilized retail but rather small-time dealers who feed off the investments made by authorized partners, dealers, and sales outlets:<\/p>\n<ul>\n<li>training staff about product features for professional customer consultations;<\/li>\n<li>online content (photos, video reviews, product descriptions, and specifications);<\/li>\n<li>offline storefronts and rented retail space;<\/li>\n<li>product warehouses.<\/li>\n<\/ul>\n<p>While choosing a product, the customer takes advantage of professional advice, whether online or offline, and ultimately\u2014if everything else is equal\u2014makes the purchase where the price is lower.<\/p>\n<\/p>\n<div class=\"container\"><iframe data-src=\"https:\/\/www.youtube.com\/embed\/fpgLepcyd9A?rel=0&amp;start=190&amp;end=213\" width=\"100%\" height=\"450px\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n<p>Of course, the buyer doesn\u2019t care who invests what, as long as they end up with the item they wanted. But when resources and investments don\u2019t pay off, and the warehouse turns into a \u201cmuseum,\u201d official partners lose interest and replace such goods with those that are more profitable for the business.<\/p>\n<p>That\u2019s how brands get destroyed.<\/p>\n<hr \/>\n<p style=\"text-align: right;\"><em>The one involved is the one responsible<\/em><\/p>\n<h2 id=\"content-list-title-2\">Who?<\/h2>\n<p>Often, manufacturers and official importers or distributors don\u2019t have a clear idea of who\u2019s really selling their products to end consumers. To identify everyone, you need to examine the entire market and compile a list of online retailers whose websites feature the company\u2019s trademarked products.<\/p>\n<p>The list of online stores where TM goods are sold may include both official partners and unauthorized sellers.<\/p>\n<p>Known partners are found in every supplier\u2019s accounting system or CRM. But who are the others? You can detect them by:<\/p>\n<ul>\n<li>search results on Google;<\/li>\n<li>price aggregators (Hotline and others);<\/li>\n<li>marketplaces (prom.ua, zakupka.com, and others).<\/li>\n<\/ul>\n<p>The professional monitoring system PriceCop automatically indexes <em>millions of product pages and tens of thousands of websites<\/em> selling items from over <em>20,000 brands<\/em>, always keeping track of \u201cWho\u2019s who.\u201d<\/p>\n<\/p>\n<hr \/>\n<h2 id=\"content-list-title-3\">What to do?<\/h2>\n<p>First of all, it\u2019s important to understand <a href=\"https:\/\/pricecop.net\/en\/blog\/demping-internet-magazinov\/\">why online stores engage in dumping<\/a>, because each has its own motives, and the situation is not always as clear-cut as it might seem.<\/p>\n<p>Next, you should gather and analyze information about all retailers offering your company\u2019s trademarked goods\u2014collecting online store site addresses, contact persons (including phone numbers and emails), and categorizing them into official and unofficial representatives.<\/p>\n<p>It\u2019s crucial to develop a strategy for systematically identifying violations and influencing the situation. Who will apply which sanctions to violators? The company\u2019s policy regarding cooperation rules should be communicated both in writing and verbally to every retailer who features the company\u2019s trademarked products on their online storefront.<\/p>\n<p>Systematic <a href=\"https:\/\/pricecop.net\/en\/\">price monitoring<\/a> allows you to consistently oversee compliance with these rules.<\/p>\n<p>As for intellectual property rights violators who can\u2019t be persuaded to cooperate civilly when using a TM, trademark owners can take effective measures using the legal means available. In the course of collaboration, PriceCop clients receive professional solutions and a package of services to achieve their end goals of <a href=\"https:\/\/pricecop.net\/en\/\">monitoring online stores<\/a>.<\/p>\n<h3 id=\"video-section\">Brand identity theft: who is really making money off your name on the internet?<\/h3>\n<p><iframe  \n    width=\"100%\" \n    height=\"500\" \n    data-src=\"https:\/\/www.youtube.com\/embed\/uTgeLe4VW9o?list=PLnrNYkydVvY-cHnS7-NjQ9a5Qv_hjhe3S\" \n    title=\"YouTube video player\" \n    frameborder=\"0\" \n    allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" \n    allowfullscreen src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><br \/>\n<\/iframe><\/p>\n<p style=\"text-align: center;\"><strong>Would you like to immediately find out who, exactly, is selling your brand\u2019s products in Ukraine \ud83c\uddfa\ud83c\udde6<\/strong><\/p>\n<p> <strong>and at what prices?<\/strong> <strong>Enter the name of your trademark, your email, and phone number,<\/strong> <strong>and receive a DEMO report in 60 minutes!<\/strong><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in UA.<\/p>\n","protected":false},"author":1,"featured_media":1569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/posts\/1047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/comments?post=1047"}],"version-history":[{"count":5,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/posts\/1047\/revisions"}],"predecessor-version":[{"id":2501,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/posts\/1047\/revisions\/2501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/media\/1569"}],"wp:attachment":[{"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/media?parent=1047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/categories?post=1047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pricecop.net\/en\/wp-json\/wp\/v2\/tags?post=1047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}